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Print Advertising: Knowing What To Put In Your Ads
So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you're not sure what should be in the ad. The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa 20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com MORE RESOURCES: Explainer: The Digital Advertising Disruption Coming for Fashion The Business of Fashion Google Earnings Beat As Internet Search Advertising Growth Tops Estimates Investor's Business Daily Annual Awards 2025 Advertising Shortlist Creative Review News advertising spend, rate of inflation, interview experiences: 5 interesting stats to start your week Marketing Week Open X enjoys a winning Coca-Cola moment More About Advertising Threads Ads Expand to All Meta Advertisers Social Media Today WPP and IPG report dismal Q1 2025 More About Advertising Advertising space is now available North Ayrshire Council ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online ASA | CAP Screwfix appoints new agency for advertising overhaul DecisionMarketing BMG – Sr. Manager, Digital Advertising (US) Music Business Worldwide Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem marketech apac TV Advertising Returns to Growth in UK Little Black Book | LBBOnline TV Advertising Market Size & Share | Industry Growth [2032] SkyQuest Technology Consulting Dutch advertising self-regulator partially upholds loot box complaint against My.Games GamesIndustry.biz Meta Begins Advertising On Threads Globally Silicon UK 'I’m Breaking The Silence': The Woman Who Says She Is Exposing Greenwashing in Global Advertising Byline Times How new online casinos are using digital marketing to stand out More About Advertising Experts defend regulation rather than prohibition in debate on advertising by ‘Bets” at the Senate Games Magazine Brasil THE DEEPFAKE Sky News Advertising Going Bonkers VideoAge International Bahrain Duty Free reveals AI-powered multi-location corporate advertising campaign Moodie Davitt Report New client win for advertising agency business-live.co.uk Auchan Retail Media: The new wave of advertising for brands, powered by data and innovation Romania Insider Advertising’s Chronic illness – And The AI Cure AdExchanger The FTC’s New Consumer Protection Chief Plans To Be Objective About Targeted Advertising AdExchanger Scranton Team Wins Award at Advertising Competition University of Scranton Apple has another AI headache — this time with its advertising Business Insider The HFSS brand advertising saga continues Lewis Silkin Lessons That Last: Inside the 2025 AAF Advertising Hall of Fame Little Black Book | LBBOnline Shares of Google parent Alphabet jump as advertising growth lifts revenue to over $90B New York Post Advertising & Marketing Architecture Today JCDecaux UK to provide advertising prize for Havering Small Business of the Year London Borough of Havering TelevisaUnivision Q1 Revenue Tumbles On Advertising Downturn, But Streaming Keys Profit Uptick TV News Check Mesmerised and ensnared: the wild west of gambling advertising Greater Govanhill TelevisaUnivision Q1 Revenue Tumbles On Advertising Downturn, But Streaming Keys Profit Uptick Deadline Proposed changes to the UK's advertising rule book: launch of public consultation Mishcon de Reya LLP New study reveals effective strategy to counter gambling advertising Swansea University US advertising group Stagwell plans M&A drive Financial Times Study reveals scale of junk food advertising in UK’s most deprived areas University of Liverpool ADVERTISING OPPORTUNITIES Cheltenham Town FC The ICC Advertising and Marketing Communications Code ICC | International Chamber of Commerce OpenAI explores advertising as it steps up revenue drive Financial Times Advertising makes you unhappy – by design Funding the Future |
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