| |
| |
|
Greyflea Advertising Articles and BlogsGet FREE Articles Content |
|
|
|
Print Advertising: Knowing What To Put In Your Ads
So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you're not sure what should be in the ad. The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa 20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
MORE RESOURCES: Why advertisers can no longer trust Google Search Engine Land OpenAI Inks Data, Advertising Deal With Reddit Hollywood Reporter Anna Delvey uses the courtroom as advertising for fashion brand The Independent Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability AdExchanger Apple apologises after crushing backlash to iPad advertisement Financial Times How Television Advertising Lost Its Relevance - WSJ The Wall Street Journal Tencent profits soar on its online advertising boom Financial Times Summer advertising campaign from Spar Talking Retail National Advertising Trust opens new archive in Norfolk Eastern Daily Press MAA Ad of the Week: Evian from BETC Paris More About Advertising Tencent profits on advertising gains Mobile World Live Netflix to launch in-house advertising tech platform Digital TV Europe Growing outdoor advertising specialist plots fresh acquisitions | TheBusinessDesk.com The Business Desk McCann Birmingham names new advertising MD Insider Media Advertising regulator will not investigate paper over 'Israel genocide' claim - The Jewish Chronicle Advertising regulator will not investigate paper over 'Israel genocide' claim The Jewish Chronicle Report: How can advertisers reach Gen Z? Advanced Television DAX celebrates ten years of pioneering digital advertising | Global Global Media & Entertainment Chuck Haga: So much of TV advertising bugs me in so many ways Grand Forks Herald CAP eLearning - ASA | CAP Advertising Standards Authority Jewelers Turning to Artificial Intelligence for Online Advertising The New York Times Why I won't apologise for working in advertising Creative Review How I Started an IT Services Company Without Traditional Advertising and Growing It to a Full-Time… Medium Newham residents set to benefit from Healthier Food Advertising Policy – Newham Council Newham Council E45 unveils Channel 4 award-winning trans skincare creative Marketing Beat Advertise your physiotherapy vacancy to the whole profession Chartered Society of Physiotherapy XR Accessibility Report – Shows Only 17% of Global Advertisements Utilize Any Kind of Accessibility Features Business Wire Hampshire public notices - latest updates in your area Southern Daily Echo Environmental claims in food advertising - ASA | CAP Advertising Standards Authority Advertising Raconteur Creates Why Expedia's travel media network launch is different The Media Leader Advertising vaping products online - ASA | CAP Advertising Standards Authority Gambling advertising in sport - House of Commons Library Commons Library Ban on fast food advertising to be introduced Brighton & Hove City Council EU introduces new rules on transparency and targeting of political advertising Présidence française du Conseil de l'Union européenne 2022 How AI is transforming the business of advertising Financial Times Pepper raises $30 million in funding for AI and advertising improvements Digital Commerce 360 Green disposal claims in advertising - ASA | CAP Advertising Standards Authority From advertising to Hollywood and back again Creative Review New rules on ads for "less healthy" food and drink products Advertising Standards Authority Advertising on hard news doesn't hurt brands Business Insider Advertising to children - House of Commons Library Commons Library Advertising a whisky cask investment? Distill our advice to make sure ads reflect both the spirit and letter of the Code Advertising Standards Authority Advertising, marketing and promotion of vaping products - House of Commons Library - Commons Library UK advertising clocks up £36.6bn in 2023 More About Advertising Stadium Advertising Hibernian FC Netflix advertising is booming: More than 40 million users are now on its ad-supported tier Fast Company Advertising and marketing | UK Regulatory Outlook March 2024 Osborne Clarke Why new EU rules for political advertising are important | Topics European Parliament Google: advertising revenue 2023 Statista Airports and the Power of Advertising Ipsos in Canada Prague metro station ditches all advertisements TheMayor.EU Stream, watch, advertise? Advice for advertising on YouTube Advertising Standards Authority |
|
|
|
RELATED ARTICLES
If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads Remember, as a child lying in bed and listening to stories. Remember how engaged you were. God Bless The Refrigerator Magnet! Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations. Present Your Product On A TV Show for FREE Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet?The Simple AnswerThe primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche.One SolutionMarket it on television. Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Nine Power Words To Punch Up Your Ads As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth. Good Design Makes Good Sense Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers. Secrets to Get Free Advertising The opportunities to get free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your objectives without cost that it literally boggles the mind just to think of listing them. Testing Headlines A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one?or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers. Brochures - The Ultimate Sales Tool "How brochures can help you stand out from the competition, close the deal, and even build repeat business."Most brochures are nothing more than a collection of a few pictures and a few details about a business. Become a Storyteller Not an Advertiser and Watch Your Traffic Increase When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know.Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories. How To Create A Better Brochure Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business. Successful Print Advertising Designs Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space. How to Advertise with Flyers When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. Is Advertising Art? Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled. The Ultimate, "Must-Have" Home-Based Business for YOU The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed, or Industrial Age IndividualAllow me to educate you on the issue of job security and paint you a picture of what the aftermath can be if you remain comfortable at your regular job. Job security is an old-fashioned term that claims the longer an employee worked for a particular company, the more precious that person became. 10 Tips to Use Giveaways Effectively Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. Adding Art to Business Spaces Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas. Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad If you knew these 10 high impact insider's hidden psychological triggers and plug them into your Ad and website content, you can empower them and ignite a tornado of sales at your website.Read, understand and use them and burst open the floodgate of sales. Why Not Use the Humble Fax in Your Advertising Strategy? When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary. Increase Business By Being Nice I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you.
|
|
