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Print Advertising: Knowing What To Put In Your Ads
So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you're not sure what should be in the ad. The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa 20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com MORE RESOURCES: Why SharkNinja Is Spending Its $700 Million Advertising Budget on Creators and Product Placement Adweek Meta loses two execs overseeing the company's largest markets and key advertising verticals Business Insider Canada appeals directly to 'hardworking Americans' with anti-tariff billboards in 12 U.S. states National Post MAA Ad of the Week: 02 from VCCP More About Advertising The Retail Media Boom Is About To Shift Gears AdExchanger Strike’s mission to lead French adland in a good direction Creative Review BIHUB Joins the shareholding of ADmefy, an innovative advertising management platform - FC Barcelona PRETTYBIRD's Ali Brown to Chair 2025 New York Festivals Advertising Awards Film Craft Executive Jury Little Black Book - LBBonline Are advertising clients better off today than in the past? Creative Review Meta announces suite of new AI-powered advertising tools Performance Marketing World Trump’s trade war set to hit global advertising spend Decision Marketing Dreamies’ cats invade the capital More About Advertising Navigating Sustainability in Advertising: Insights from the ‘Sunny Side Up’ Conference Little Black Book - LBBonline Big beast Meta circles principal media buying More About Advertising WH Smith brand to disappear from high streets after 233 years More About Advertising New WARC forecast adds to global ad gloom More About Advertising Uber: driving advertising growth InternetRetailing Councils should focus on controlling advertisements and takeaways if they want to tackle obesity, says report PlanningResource Phones are like oxygen: O2 is ‘essential for living’ in new brand platform More About Advertising Meta Launches AI-Driven Advertising Tools to Revolutionise UK Marketing Strategies Little Black Book - LBBonline e& explores hyper-personalisation in airport advertising Campaign Middle East The Role of Purpose in UK Advertising: A Genuine Imperative or a Passing Trend? Little Black Book - LBBonline DoorDash announces new retail media advertising exchange Retail Systems M&C Saatchi restructure sees profitability rise by 294% Campaign India Advertising forecast downgraded Moonshot News Angry parents in Sydney suburb up in arms over 'offensive' posters advertising gay hook-up app Daily Mail Q4 2024 Publishing and Advertising Revenues WhatTheyThink Tech troubles hit S4 Capital (again) More About Advertising ASA Publishes Study About In-App Ads That Harmfully Objectify Women Mondaq News Alerts Positivity amplifies advertising performance says Pinterest ChannelX World Council introduces new advertising policy banning junk food St Helens Star Ampverse Pulse launches platform enabling advertisers to target mobile and PC gamers Animation Xpress Politics with Michelle Grattan: It’s on – tracking policies and truth in advertising in the 2025 election The Conversation Lana Del Rey’s and Brittany Mahomes’ Skims Posts Scrutinized by National Advertising Division Yahoo Lifestyle UK PokerStars slots video ruled in breach of UK advertising rules Gaming Intelligence Understanding Advertising: Context and Concerns - ASA | CAP Advertising Standards Authority InMarket Releases Its "Breakthrough Moments" Leaders of Top-Performing Advertising Campaigns PR Newswire Community Radio: Advertising No-Nos - ASA | CAP Advertising Standards Authority Libsyn Joins Forces with Podcast Heat Network for Exclusive Advertising Partnership Across 12 Popular Podcasts ACCESS Newswire US advertising group Stagwell plans M&A drive Financial Times No, the new ChatGPT update won’t replace advertising Fast Company Let’s hear it for audio advertising – the hard-working channel that deserves a seat at every media planning table Performance Marketing World AI Will Help Advertisers and Shoppers Practical Ecommerce Paramount offers exclusive brand partnerships Marketing Beat AI-lluminating the future: How artificial intelligence is changing advertising in India ETBrandEquity Baidu: AI Ambitions Vs. Advertising Reality - Why The Stock Remains Overvalued (NASDAQ:BIDU) Seeking Alpha Efforts to Weed Out Fake Users for Online Advertisers Fall Short The Wall Street Journal AI, advertising, and the policy landscape – CAP proactive monitoring Advertising Standards Authority What can 40 years of data on vacancy advertising costs tell us about labour market equilibrium? Bank Underground Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns MarketingProfs.com Ali Brown to Chair Film Craft Executive Jury at 2025 NY Festivals Advertising Awards Branding in Asia Magazine New study reveals effective strategy to counter gambling advertising Swansea University Future-proof advertising event at the ASA. - ASA | CAP Advertising Standards Authority Bayer’s advertising campaigns focus on patient well-being, innovation, and sustainable practices PharmaLive |
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