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Should Your Small Business Hire an Advertising Agency?
So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency? The answer to this question is really very simple. If you were going to court would you seek the advise and council of an attorney? Sure you would? If you were sick and over the counter medicine didn't work, would you seek the care of a doctor? Of course! So the real question is, if you're going to spend your hard earned money on advertising why wouldn't you want to seek the advise of an expert who's job is to advise you on how to most cost effectively spend your advertising dollars. Below are just a few of the pro's and con's of hiring an advertising agency. I hope they help. Reasons to hire an advertising agency: Advertising is a full time job and it can be a very timely job. Meeting with reps, going over rates and numbers. Agencies do this every day and often have a very time efficient system. Agencies subscribe to services that help them determine the value of the advertising they purchase. Arbitron and Nielsen are just two services that most agencies subscribe to. Agencies help keep the newspaper, tv and radio stations honest. It's very easy for a tv, radio or newspaper rep to take advantage of an inexperienced buyer. They know you have little understanding of share and ratings and often don't disclose important information regarding programming and times. Agencies often have relationships with reps and media outlets and can often negotiate on your behalf for value added commercials or space, "free stuff." Agencies are paid a 15% commission from the media sources they place with. They are your advocate and only make money if your advertising works and you continue to spend money. It's a very powerful reason for them to try as hard as they can to make your advertising it's best! Reasons not to hire an advertising agency: You have worked in the advertising profession and have a great understand of all types of media. You have a very small budget and are unable to get an agency to help you. Those are about the only reasons not to hire an advertising agency. So often, small business owners try to place media without the help and expertise of an advertising agency and usually the inevitable happens, their advertising fails and they are forever convinced that advertising doesn't work. Buying advertising is something anyone can do, just like anyone can purchase stocks. But most importantly, are you making the right decision? If you're a small business owner and have decided to advertise, do yourself a favor, get out your yellow pages and go directly to advertising agencies. It will be the best FREE service you'll ever receive. Steve Moundzouris, 423-653-2201 BigWater Media Group. BigWater Media Group is a full service marketing and advertising agency. MORE RESOURCES: Explainer: The Digital Advertising Disruption Coming for Fashion The Business of Fashion Google Earnings Beat As Internet Search Advertising Growth Tops Estimates Investor's Business Daily Annual Awards 2025 Advertising Shortlist Creative Review News advertising spend, rate of inflation, interview experiences: 5 interesting stats to start your week Marketing Week Open X enjoys a winning Coca-Cola moment More About Advertising Threads Ads Expand to All Meta Advertisers Social Media Today WPP and IPG report dismal Q1 2025 More About Advertising Advertising space is now available North Ayrshire Council ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online ASA | CAP Screwfix appoints new agency for advertising overhaul DecisionMarketing BMG – Sr. Manager, Digital Advertising (US) Music Business Worldwide TV Advertising Returns to Growth in UK Little Black Book | LBBOnline Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem marketech apac Dutch advertising self-regulator partially upholds loot box complaint against My.Games GamesIndustry.biz TV Advertising Market Size & Share | Industry Growth [2032] SkyQuest Technology Consulting Meta Begins Advertising On Threads Globally Silicon UK 'I’m Breaking The Silence': The Woman Who Says She Is Exposing Greenwashing in Global Advertising Byline Times THE DEEPFAKE Sky News Experts defend regulation rather than prohibition in debate on advertising by ‘Bets” at the Senate Games Magazine Brasil How new online casinos are using digital marketing to stand out More About Advertising Advertising Going Bonkers VideoAge International Bahrain Duty Free reveals AI-powered multi-location corporate advertising campaign Moodie Davitt Report New client win for advertising agency business-live.co.uk Auchan Retail Media: The new wave of advertising for brands, powered by data and innovation Romania Insider Advertising’s Chronic illness – And The AI Cure AdExchanger The FTC’s New Consumer Protection Chief Plans To Be Objective About Targeted Advertising AdExchanger Apple has another AI headache — this time with its advertising Business Insider Scranton Team Wins Award at Advertising Competition University of Scranton The HFSS brand advertising saga continues Lewis Silkin Lessons That Last: Inside the 2025 AAF Advertising Hall of Fame Little Black Book | LBBOnline Shares of Google parent Alphabet jump as advertising growth lifts revenue to over $90B New York Post Advertising & Marketing Architecture Today JCDecaux UK to provide advertising prize for Havering Small Business of the Year London Borough of Havering TelevisaUnivision Q1 Revenue Tumbles On Advertising Downturn, But Streaming Keys Profit Uptick TV News Check Mesmerised and ensnared: the wild west of gambling advertising Greater Govanhill Proposed changes to the UK's advertising rule book: launch of public consultation Mishcon de Reya LLP New study reveals effective strategy to counter gambling advertising Swansea University TelevisaUnivision Q1 Revenue Tumbles On Advertising Downturn, But Streaming Keys Profit Uptick Deadline US advertising group Stagwell plans M&A drive Financial Times Study reveals scale of junk food advertising in UK’s most deprived areas University of Liverpool ADVERTISING OPPORTUNITIES Cheltenham Town FC The ICC Advertising and Marketing Communications Code ICC | International Chamber of Commerce OpenAI explores advertising as it steps up revenue drive Financial Times Advertising makes you unhappy – by design Funding the Future |
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