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6 Ways To Get More Sales From Your Advertisement
To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece. 1. Offer an impressive benefit for the client It must not be related to the product or service on offer. This is the most important of the 6 ways. It must be a primary customer benefit...for the person. For example a free garage inspection; emphasise the safety benefits for the family etc. If you're selling books on 'Computer Accounting Systems' focus on the reduced accounting time the purchaser will achieve and not the features of the product. Frame the major benefit in a storyline with the customer involved. Make it really clear what is involved, i.e what's in it for them. Be specific, spell it out. It should be immediately understood. Include the product. Attract good customers through high level benefits for them. Your main message must make the customer say. 'This is important to me, I must found out more'. 2. Make The Customer Believe Your Claims What you state could be true, but a lot of potential customers don't tend to believe advertisers. Over bragging can kill the ad. Keep the claims honest and reasonable. It will pay off in the long run. 3. Make The Layout & Design Reader Friendly Layout
Typography
4. Stress What Is Unique Re-emphasise services that are unique or may have been hidden from or taken for granted or assumed by the reader. Define your Unique Selling Point. What makes you stand out from the crowd? What makes you better than your competitors. 5. Attract Attention With Something New Be inventive here. Is there something new that will be of interest to your customer's needs? Fresh benefits, new services or product features. E.g. 'You now have access to our outlets all over the country'. 'You can now obtain your account details online without visiting our offices'. 6. Keep The Reader Involved Put the reader in your advertisement and get personal. Use the present tense for the customer experiencing their benefits. Don't put them in the future and use the future word 'will'. Get them feelig like they are part of your advertisment story. This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active. A courtesy copy of your publication or web page URL would be appreciated. (c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com brings you sales & marketing strategies, promotional marketing products and advice for financial success, sales success and personal development success MORE RESOURCES: Explainer: The Digital Advertising Disruption Coming for Fashion The Business of Fashion Google Earnings Beat As Internet Search Advertising Growth Tops Estimates Investor's Business Daily Annual Awards 2025 Advertising Shortlist Creative Review Open X enjoys a winning Coca-Cola moment More About Advertising News advertising spend, rate of inflation, interview experiences: 5 interesting stats to start your week Marketing Week WPP and IPG report dismal Q1 2025 More About Advertising Advertising space is now available North Ayrshire Council ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online ASA | CAP Screwfix appoints new agency for advertising overhaul DecisionMarketing BMG – Sr. Manager, Digital Advertising (US) Music Business Worldwide Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem marketech apac TV Advertising Returns to Growth in UK Little Black Book | LBBOnline TV Advertising Market Size & Share | Industry Growth [2032] SkyQuest Technology Consulting Dutch advertising self-regulator partially upholds loot box complaint against My.Games GamesIndustry.biz Meta Begins Advertising On Threads Globally Silicon UK 'I’m Breaking The Silence': The Woman Who Says She Is Exposing Greenwashing in Global Advertising Byline Times How new online casinos are using digital marketing to stand out More About Advertising Experts defend regulation rather than prohibition in debate on advertising by ‘Bets” at the Senate Games Magazine Brasil THE DEEPFAKE Sky News Advertising Going Bonkers VideoAge International Bahrain Duty Free reveals AI-powered multi-location corporate advertising campaign Moodie Davitt Report New client win for advertising agency business-live.co.uk Auchan Retail Media: The new wave of advertising for brands, powered by data and innovation Romania Insider Advertising’s Chronic illness – And The AI Cure AdExchanger The FTC’s New Consumer Protection Chief Plans To Be Objective About Targeted Advertising AdExchanger Scranton Team Wins Award at Advertising Competition University of Scranton Apple has another AI headache — this time with its advertising Business Insider The HFSS brand advertising saga continues Lewis Silkin Lessons That Last: Inside the 2025 AAF Advertising Hall of Fame Little Black Book | LBBOnline Shares of Google parent Alphabet jump as advertising growth lifts revenue to over $90B New York Post Advertising & Marketing Architecture Today TelevisaUnivision Q1 Revenue Tumbles On Advertising Downturn, But Streaming Keys Profit Uptick TV News Check JCDecaux UK to provide advertising prize for Havering Small Business of the Year London Borough of Havering TelevisaUnivision Q1 Revenue Tumbles On Advertising Downturn, But Streaming Keys Profit Uptick Deadline Mesmerised and ensnared: the wild west of gambling advertising Greater Govanhill Proposed changes to the UK's advertising rule book: launch of public consultation Mishcon de Reya LLP New study reveals effective strategy to counter gambling advertising Swansea University US advertising group Stagwell plans M&A drive Financial Times Study reveals scale of junk food advertising in UK’s most deprived areas University of Liverpool ADVERTISING OPPORTUNITIES Cheltenham Town FC The ICC Advertising and Marketing Communications Code ICC | International Chamber of Commerce OpenAI explores advertising as it steps up revenue drive Financial Times Advertising makes you unhappy – by design Funding the Future |
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