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6 Ways To Get More Sales From Your Advertisement
To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece. 1. Offer an impressive benefit for the client It must not be related to the product or service on offer. This is the most important of the 6 ways. It must be a primary customer benefit...for the person. For example a free garage inspection; emphasise the safety benefits for the family etc. If you're selling books on 'Computer Accounting Systems' focus on the reduced accounting time the purchaser will achieve and not the features of the product. Frame the major benefit in a storyline with the customer involved. Make it really clear what is involved, i.e what's in it for them. Be specific, spell it out. It should be immediately understood. Include the product. Attract good customers through high level benefits for them. Your main message must make the customer say. 'This is important to me, I must found out more'. 2. Make The Customer Believe Your Claims What you state could be true, but a lot of potential customers don't tend to believe advertisers. Over bragging can kill the ad. Keep the claims honest and reasonable. It will pay off in the long run. 3. Make The Layout & Design Reader Friendly Layout
Typography
4. Stress What Is Unique Re-emphasise services that are unique or may have been hidden from or taken for granted or assumed by the reader. Define your Unique Selling Point. What makes you stand out from the crowd? What makes you better than your competitors. 5. Attract Attention With Something New Be inventive here. Is there something new that will be of interest to your customer's needs? Fresh benefits, new services or product features. E.g. 'You now have access to our outlets all over the country'. 'You can now obtain your account details online without visiting our offices'. 6. Keep The Reader Involved Put the reader in your advertisement and get personal. Use the present tense for the customer experiencing their benefits. Don't put them in the future and use the future word 'will'. Get them feelig like they are part of your advertisment story. This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active. 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(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com brings you sales & marketing strategies, promotional marketing products and advice for financial success, sales success and personal development success MORE RESOURCES: Why advertisers can no longer trust Google Search Engine Land OpenAI Inks Data, Advertising Deal With Reddit Hollywood Reporter Anna Delvey uses the courtroom as advertising for fashion brand The Independent Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability AdExchanger Apple apologises after crushing backlash to iPad advertisement Financial Times How Television Advertising Lost Its Relevance - WSJ The Wall Street Journal Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95 The New York Times Tencent profits soar on its online advertising boom Financial Times Summer advertising campaign from Spar Talking Retail National Advertising Trust opens new archive in Norfolk Eastern Daily Press MAA Ad of the Week: Evian from BETC Paris More About Advertising Fine & Country launches new omni-channel advertising campaign Property Industry Eye Tencent profits on advertising gains Mobile World Live Netflix to launch in-house advertising tech platform Digital TV Europe Growing outdoor advertising specialist plots fresh acquisitions | TheBusinessDesk.com The Business Desk McCann Birmingham names new advertising MD Insider Media Chuck Haga: So much of TV advertising bugs me in so many ways Grand Forks Herald How I Started an IT Services Company Without Traditional Advertising and Growing It to a Full-Time… Medium Report: How can advertisers reach Gen Z? 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