![]() | |
![]() | |
![]() |
Greyflea Advertising Articles and BlogsGet FREE Articles Content |
|
![]() |
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least one copy of "the book". Almost three out of five (58%) of all adults say they check the Yellow Pages for a phone number and/or address at least once per week, with 77% using the book monthly. While the Yellow Pages are an excellent reference tool, they fare less well when considered as an advertising medium. People use the Yellow Pages to look for a familiar name. If your other advertising works, then fining you in the Yellow Pages should be a snap. Remember, once the book is published, you can't change your ad until the next publish date. Here BIG Mike's 5 Tips to make your Yellow Pages Ad HOT. 1 - Sell the benefits Put a headline on your ad pushing benefits. Explain how the benefits will help your prospect fulfill their needs. 2 - Forget extra cost color The only thing color has been proven to do in Yellow Pages advertising is increase the price you pay for the ad. 3 - Ask for the order Writing "Call us now at xxx xxxx" will get more responses than if you simply listed you phone number. 4 - Write like you talk Inject your personality into everything you write. No-one wants to read boring and stuffy legal-ease. Use short sentences and words. Use simple language Use the word 'you'. 5 - Avoid Bragging Don't boast "biggest and best". It turns people off, even if it is true. Being number one won't sell any product for you. Remember, the Yellow Pages is generally a reference tool. People look for a name they recognize (or can't remember) or for a name given by a friend. Your ad should help them remember. The only other use of the Yellow Pages is to look for an emergency services. That's why you see lots of tow truck ads and no ads from Sears. Design your ad accordingly For more about advertising, get my article "Do Your Radio Ads Work?" MailTo:RadioAds@BigIdeasGroup.com ©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net MORE RESOURCES: Why SharkNinja Is Spending Its $700 Million Advertising Budget on Creators and Product Placement Adweek Meta loses two execs overseeing the company's largest markets and key advertising verticals Business Insider Canada appeals directly to 'hardworking Americans' with anti-tariff billboards in 12 U.S. states National Post MAA Ad of the Week: 02 from VCCP More About Advertising Strikeâs mission to lead French adland in a good direction Creative Review BIHUB Joins the shareholding of ADmefy, an innovative advertising management platform - FC Barcelona PRETTYBIRD's Ali Brown to Chair 2025 New York Festivals Advertising Awards Film Craft Executive Jury Little Black Book - LBBonline Meta announces suite of new AI-powered advertising tools Performance Marketing World Are advertising clients better off today than in the past? Creative Review Trumpâs trade war set to hit global advertising spend Decision Marketing Dreamiesâ cats invade the capital More About Advertising Navigating Sustainability in Advertising: Insights from the âSunny Side Upâ Conference Little Black Book - LBBonline Big beast Meta circles principal media buying More About Advertising WH Smith brand to disappear from high streets after 233 years More About Advertising New WARC forecast adds to global ad gloom More About Advertising Uber: driving advertising growth InternetRetailing Councils should focus on controlling advertisements and takeaways if they want to tackle obesity, says report PlanningResource Phones are like oxygen: O2 is âessential for livingâ in new brand platform More About Advertising Angry parents in Sydney suburb up in arms over 'offensive' posters advertising gay hook-up app Daily Mail Meta Launches AI-Driven Advertising Tools to Revolutionise UK Marketing Strategies Little Black Book - LBBonline e& explores hyper-personalisation in airport advertising Campaign Middle East The Role of Purpose in UK Advertising: A Genuine Imperative or a Passing Trend? Little Black Book - LBBonline DoorDash announces new retail media advertising exchange Retail Systems M&C Saatchi restructure sees profitability rise by 294% Campaign India Advertising forecast downgraded Moonshot News Tech troubles hit S4 Capital (again) More About Advertising Q4 2024 Publishing and Advertising Revenues WhatTheyThink ASA Publishes Study About In-App Ads That Harmfully Objectify Women Mondaq News Alerts Positivity amplifies advertising performance says Pinterest ChannelX World Ampverse Pulse launches platform enabling advertisers to target mobile and PC gamers Animation Xpress Council introduces new advertising policy banning junk food St Helens Star Politics with Michelle Grattan: Itâs on â tracking policies and truth in advertising in the 2025 election The Conversation Advertisers âstill havenât caught upâ with podcasts' reach, Goalhanger tells CMOs CampaignLive PokerStars slots video ruled in breach of UK advertising rules Gaming Intelligence Lana Del Reyâs and Brittany Mahomesâ Skims Posts Scrutinized by National Advertising Division Yahoo Lifestyle UK Understanding Advertising: Context and Concerns - ASA | CAP Advertising Standards Authority InMarket Releases Its "Breakthrough Moments" Leaders of Top-Performing Advertising Campaigns PR Newswire Community Radio: Advertising No-Nos - ASA | CAP Advertising Standards Authority Libsyn Joins Forces with Podcast Heat Network for Exclusive Advertising Partnership Across 12 Popular Podcasts ACCESS Newswire US advertising group Stagwell plans M&A drive Financial Times Letâs hear it for audio advertising â the hard-working channel that deserves a seat at every media planning table Performance Marketing World AI Will Help Advertisers and Shoppers Practical Ecommerce Paramount offers exclusive brand partnerships Marketing Beat AI-lluminating the future: How artificial intelligence is changing advertising in India ETBrandEquity AI, advertising, and the policy landscape â CAP proactive monitoring Advertising Standards Authority Efforts to Weed Out Fake Users for Online Advertisers Fall Short The Wall Street Journal What can 40 years of data on vacancy advertising costs tell us about labour market equilibrium? Bank Underground Baidu: AI Ambitions Vs. Advertising Reality - Why The Stock Remains Overvalued (NASDAQ:BIDU) Seeking Alpha Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns MarketingProfs.com New study reveals effective strategy to counter gambling advertising Swansea University Future-proof advertising event at the ASA. - ASA | CAP Advertising Standards Authority Ali Brown to Chair Film Craft Executive Jury at 2025 NY Festivals Advertising Awards Branding in Asia Magazine Bayerâs advertising campaigns focus on patient well-being, innovation, and sustainable practices PharmaLive A formula for success: how to ensure your formula milk advertising does not break the rules - ASA | CAP Advertising Standards Authority |
![]() |
![]() |
![]() |
RELATED ARTICLES
Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad If you knew these 10 high impact insider's hidden psychological triggers and plug them into your Ad and website content, you can empower them and ignite a tornado of sales at your website.Read, understand and use them and burst open the floodgate of sales. Offline Advertising Tips Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. The Benefits of Specific Advertising The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever. Nine Power Words To Punch Up Your Ads As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth. I Dont Want to be Different To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival. How To Make A Fortune With FREE Advertising! How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is."Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc. How To Write Really Good Ads All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. How To Track Your Advertising Like A Hawk Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company. Media Savvy - How To Manage Your Time To Gain The Best Media Coverage Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. Getting the Most Out of Your Networking Group Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers. Heard A Good Radio Ad Lately? Neither Have We To many ad agencies, radio is considered advertising's ugly stepchild. It's not sexy like television and is treated as a necessary evil with little effort put into it. Advertising Your Holistic Business The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition.What all successful companies know is that advertising it a process. Books, Bibles and Fast-Talkers Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business. The Inside Secrets Of Free Publicity For Your Business Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you. In Advertising Bigger isn't Always Better If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. Design Your Own Newspaper Ads Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Cable Ads 5 Bucks! Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. Custom T-shirts -- Put Your Company Logo on Cotton! An effective way to gain company recognition is to order custom t-shirts with your company name, logo, phone number, and other important information on them. You can use customized apparel to outfit your employees as well as to contribute a sense of professionalism and reliability to your company. Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings. Does Post Card Advertising Really Work? You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. ![]() |
![]() |