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5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least one copy of "the book". Almost three out of five (58%) of all adults say they check the Yellow Pages for a phone number and/or address at least once per week, with 77% using the book monthly. While the Yellow Pages are an excellent reference tool, they fare less well when considered as an advertising medium. People use the Yellow Pages to look for a familiar name. If your other advertising works, then fining you in the Yellow Pages should be a snap. Remember, once the book is published, you can't change your ad until the next publish date. Here BIG Mike's 5 Tips to make your Yellow Pages Ad HOT. 1 - Sell the benefits Put a headline on your ad pushing benefits. Explain how the benefits will help your prospect fulfill their needs. 2 - Forget extra cost color The only thing color has been proven to do in Yellow Pages advertising is increase the price you pay for the ad. 3 - Ask for the order Writing "Call us now at xxx xxxx" will get more responses than if you simply listed you phone number. 4 - Write like you talk Inject your personality into everything you write. No-one wants to read boring and stuffy legal-ease. Use short sentences and words. Use simple language Use the word 'you'. 5 - Avoid Bragging Don't boast "biggest and best". It turns people off, even if it is true. Being number one won't sell any product for you. Remember, the Yellow Pages is generally a reference tool. People look for a name they recognize (or can't remember) or for a name given by a friend. Your ad should help them remember. The only other use of the Yellow Pages is to look for an emergency services. That's why you see lots of tow truck ads and no ads from Sears. Design your ad accordingly For more about advertising, get my article "Do Your Radio Ads Work?" MailTo:RadioAds@BigIdeasGroup.com ©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net MORE RESOURCES: Why advertisers can no longer trust Google Search Engine Land OpenAI Inks Data, Advertising Deal With Reddit Hollywood Reporter Anna Delvey uses the courtroom as advertising for fashion brand The Independent Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability AdExchanger Apple apologises after crushing backlash to iPad advertisement Financial Times Advertising Opportunities Rochdale AFC Tencent profits soar on its online advertising boom Financial Times Summer advertising campaign from Spar Talking Retail National Advertising Trust opens new archive in Norfolk Eastern Daily Press MAA Ad of the Week: Evian from BETC Paris More About Advertising Fine & Country launches new omni-channel advertising campaign Property Industry Eye Tencent profits on advertising gains Mobile World Live Netflix to launch in-house advertising tech platform Digital TV Europe Growing outdoor advertising specialist plots fresh acquisitions | TheBusinessDesk.com The Business Desk Chuck Haga: So much of TV advertising bugs me in so many ways Grand Forks Herald McCann Birmingham names new advertising MD Insider Media Advertising regulator will not investigate paper over 'Israel genocide' claim - The Jewish Chronicle Advertising regulator will not investigate paper over 'Israel genocide' claim The Jewish Chronicle Report: How can advertisers reach Gen Z? 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