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7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there. 1. The Headline This is THE most important part of your ad, especially when using online advertising. The point of the headline is to grab a potential customer's interest and then entice the reader to go on and read the rest of your ad. The best headlines tend to be those that emphasize the benefits to the customer, ie. what your product or service can do for them, WHY they MUST have it - right now! 2. Formatting If your ad is taking the form of a webpage, or any other ad that allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here: make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like. Some ad sites (like AOL) allow you to post a graphic along with your ad: definitely do so! It will really make your ad stand out compared to the ads of those who haven't bothered and makes you look much more professional. If you're advertising to safelists or using any other type of email advertising, use interesting characters to make your subject line stand out, some examples: >> MORE RESOURCES: Why advertisers can no longer trust Google Search Engine Land OpenAI Inks Data, Advertising Deal With Reddit Hollywood Reporter Anna Delvey uses the courtroom as advertising for fashion brand The Independent Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability AdExchanger Apple apologises after crushing backlash to iPad advertisement Financial Times Advertising Opportunities Rochdale AFC Tencent profits soar on its online advertising boom Financial Times Summer advertising campaign from Spar Talking Retail National Advertising Trust opens new archive in Norfolk Eastern Daily Press MAA Ad of the Week: Evian from BETC Paris More About Advertising Fine & Country launches new omni-channel advertising campaign Property Industry Eye Tencent profits on advertising gains Mobile World Live Netflix to launch in-house advertising tech platform Digital TV Europe Growing outdoor advertising specialist plots fresh acquisitions | TheBusinessDesk.com The Business Desk Chuck Haga: So much of TV advertising bugs me in so many ways Grand Forks Herald McCann Birmingham names new advertising MD Insider Media Advertising regulator will not investigate paper over 'Israel genocide' claim - The Jewish Chronicle Advertising regulator will not investigate paper over 'Israel genocide' claim The Jewish Chronicle Report: How can advertisers reach Gen Z? 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Distill our advice to make sure ads reflect both the spirit and letter of the Code Advertising Standards Authority Google's YouTube Pitches Advertisers On Unskippable Ads 05/20/2024 MediaPost Communications The Advertising Research Foundation Unveils Findings From Attention Measurement Validation Initiative Phase Two ... Yahoo Finance Woman calls out 'strange' Shell video ads using tobacco marketing techniques: 'So dystopian' The Cool Down Advertising, marketing and promotion of vaping products - House of Commons Library - Commons Library UK advertising clocks up £36.6bn in 2023 More About Advertising Stadium Advertising Hibernian FC Netflix advertising is booming: More than 40 million users are now on its ad-supported tier Fast Company Advertising and marketing | UK Regulatory Outlook March 2024 Osborne Clarke Why new EU rules for political advertising are important | Topics European Parliament Google: advertising revenue 2023 Statista |
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