| |
| |
|
Greyflea Advertising Articles and BlogsGet FREE Articles Content |
|
|
|
7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there. 1. The Headline This is THE most important part of your ad, especially when using online advertising. The point of the headline is to grab a potential customer's interest and then entice the reader to go on and read the rest of your ad. The best headlines tend to be those that emphasize the benefits to the customer, ie. what your product or service can do for them, WHY they MUST have it - right now! 2. Formatting If your ad is taking the form of a webpage, or any other ad that allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here: make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like. Some ad sites (like AOL) allow you to post a graphic along with your ad: definitely do so! It will really make your ad stand out compared to the ads of those who haven't bothered and makes you look much more professional. If you're advertising to safelists or using any other type
of email advertising, use interesting characters to make
your subject line stand out, some examples: >>
MORE RESOURCES: Ministers to delay UK junk food advertising ban until next year Financial Times Google Marketing Live 2025: News and Updates Google Blog Expert lifts lid on Maccas nugget claim News.com.au Awkward moment Brentford star falls over advertising hoardings while getting ready to take throw-in The Sun UK government unhealthy food ban in disarray More About Advertising Advertising watchdog upholds complaint against An Post for 'misleading' digital stamps ad The Journal UK advertising trade mission gears up for Cannes 2025 DecisionMarketing New advertising deal for Nottingham buses just the ticket outsmart.org.uk German advertising market to grow by 5% in 2025 Broadband TV News Rapporteur Portinho presented an alternative text relaxing the rules on advertising of ‘Bets’ Games Magazine Brasil Sony debuts dynamic ‘eye-responsive’ advertising display avinteractive.com Damon Collins of Joint: My Desert Island Cannes ads More About Advertising Free Now poaches Too Good To Go’s advertising lead as new marketing director marketing-beat.co.uk Govt delays HFSS junk food ban ad until 2026 Grocery Gazette DfI launches advertisement to warn of danger around buses Department for Infrastructure Controversial bids for 'hideous' A14 service station advertising signs refused by authority Suffolk News Google Adapts to AI Era with New Search Advertising Strategy News Central TV Uncommon rewinds for Ocado with ‘Life delivered’ More About Advertising EACA Hosts Historic EU Dialogue on Future of Advertising Policy Little Black Book | LBBOnline Jung von Matt’s Harry Sandhu: My Top Tips for Cannes More About Advertising My First Year in Advertising: Production Edition Little Black Book | LBBOnline Changing the face of masculinity in advertising Exchange4media Google in ‘tough position’ as it balances AI advances and advertising revenue London Evening Standard Pepsi, Coke and Snickers: are big advertisers losing the plot? More About Advertising Greece Partners With Travel Channel To Promote Crete Using Its Powerful Media Reach To Inspire And Engage High-Value Travelers Through Exclusive, High-Quality Advertising Travel And Tour World Sony to debut world’s first dynamic eye-responsive advertising display Installation-international Avalanche and Growth Protocol join forces to disrupt Digital Advertising with Blockchain MediaNews4U Mikkelsen pours a traditional AKQA cocktail More About Advertising Advertisement campaign warns of danger around buses strabaneweekly.co.uk FourLeaf Credit Union Launches First Major Advertising Campaign by Focusing on Really Big Life Moments Marketing Communication News Amazon retail media ad revenue to exceed $60bn this year as it becomes a leading platform for full-funnel activation InternetRetailing “Less is More” in ad tech: CNN’s Faisal Karmali on strategic minimalism and future of advertising Adgully.com Why Brand Advertising Matters For Paid Media Performance Search Engine Journal ASA banned Vodafone ad after EE claimed it was misleading marketing-beat.co.uk ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online ASA | CAP At Goafest 2025, Prasanth Kumar Calls on the Advertising Industry to Lead with Purpose, Creativity, and Urgency BW Marketing World Comcast Advertising Bows New AI Ad-Creation Platform TVTechnology Army sets £18 million recruitment advertising budget UK Defence Journal OOH Advertising: Why it is the last unskippable medium Exchange4media The ASA bans ad from food supplement company supported by Steven Barlett marketing-beat.co.uk Annual Report 2024: Transforming our regulation and maintaining trust in advertising - ASA | CAP ASA | CAP Comcast Advertising Introduces New AI Platform to Help Small and Local Businesses Create Cost Effective Commercials in Minutes Business Wire IPL 2025: TV Box Banners dominate with 78% share, while mobile sees Aston Banners soar 12x higher to 48% ET BrandEquity US to demand Google break up its online advertising business Financial Times |
|
|
|
RELATED ARTICLES
9 Tips for Better Billboards It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers. Business Plan Appeal - Five Rules For Writing Attention Grabbing Headlines The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors. Go Ahead Im Listening In today's fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated.Radio fills the gap. Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers It is getting harder daily to generate traffic.And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors. Advertising - Does it Matter? When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one have not yet seen. When Times Get Tough... or When to Really Advertise The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless. Make the Right Advertising Decisions Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness. 16 Methods for Getting Free Advertising 1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc. 10 Ways to Advertise Your Business For Free! At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline. Printing - How Do I Buy It? Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business. LED Score Boards LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy - efficient and able to produce a very bright light. Turn Your Ad Copy into a Goldmine! Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways. CD Business Cards- Why Use Them? CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family. Change, or Reinforce? Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium. Top 9 Reasons To Advertise Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. Ten Ways To Sell Advertising Space Fast 1. Give your customers a discount when they spend over a certain dollar amount for ad space. Advertising For The Long Haul and Not the Short Term Gains New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. The Man With The Grasshopper Mind The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!Particularly disturbing is the copycat syndrome. Using Flyers to Advertise Your Online Business Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create. How You Can Create Advertising That Sells A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.
|
|
