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9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers. You must plan ahead. Lead time is not short when using outdoor. The best use of boards is for image building and brand awareness. Billboards are not cost effective for one time only sales or non-repeating special events. Most billboards are sold for a minimum of one month. Using billboards is akin to TV, it can mean you have "arrived" as a formidable business.Billboards are image builders. Painted billboards (Paints) are the oldest form of outdoor advertising. Poster Boards (Paper) may be the best known. We have all seen the billboard guy hanging off the ladder with the swirling wallpaper-like panels being pushed into place with the big glue broom. All the rage now is the use of vinyl on boards. This allows for better color, longer life and very fine graphics. Vinyls are printed with a special printer, not unlike your computer printer (but bigger). Bulletins are the giant boards you often see along Interstates. They can be as big as 20 x 60 feet. Here are BIG Mike's 9 Tips for Better Billboard Advertising. 1 Buy at least a 50 showing (meaning 50% of the population will see it at least once a day) and do it every other month. Many times if the board is not sold after your time runs out, it will remain up for free until replaced. 2 Be sure some if not most of the boards you buy are lighted locations. 3 Choose stand alone rather than stacked boards (if you have a choice). 4 Don't let the billboard salesperson select the locations for you. 5 Buy vinyls instead of paper or paint and bleed the graphic off the edge (so it wraps around the back of the board). Makes your ad look even bigger. 6 Keep the concept short and clever. Offer a solution to their problem, entice them with something new. Avoid same ol' same ol'. 7 Use the rule of never more than 8 words and one picture. Remember, most readers will be zooming by in a car or truck. 8 Don't put your picture on the board. Remember the cardinal rule of sales. It's not all about YOU, it's all about THEM. 9 Make outdoor a budget item and plan in advance. Spend most of your time working on the concept and design, 'cause once it's up there, it can't be changed and will been seen by everybody. For more about advertising get my article "Do Your Radio Ads Work?" Send a blank eMail MailTo:RadioAds@BigIdeasGroup.com �2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net MORE RESOURCES: Google and Meta’s vast estimated UK earnings revealed Press Gazette Young Bedford campaigner backs council decision to scrap "unhealthy" advertising Bedford Independent Labor far outspends Coalition and Clive Palmer on Google and Meta ads amid calls for change to blackout laws The Guardian Meta Provides Guidance for Advertisers Based on Latest Engagement Trends Social Media Today Little-known entity comparing Dutton to Trump spends $400,000 on ads Australian Broadcasting Corporation Can Facebook’s AI “wipe out the entire ad ecosystem?” More About Advertising LED pitchside advertising opportunities St Johnstone Football Club Expedia Group partners with Beautiful Destinations for new era of advertising partners’ content Travolution Matty Matheson and Gozney celebrate 10-year partnership in new summer advertising campaign, Cook Different Retail Times What the IPA’s Event Taught Us About Ageism, Inclusion and Advertising’s Role in Society Little Black Book | LBBOnline Annual Report 2024: Transforming our regulation and maintaining trust in advertising - ASA | CAP ASA | CAP Alight Media brings business growth opportunities to Weymouth seafront with digital advertising screens outsmart.org.uk How AI is used in digital advertising Broadway News Pod-racing: Listening numbers and ad revenue grow for podcasts The Media Leader MAA Ad of the Week: Wilkinson Sword Intuition from Pablo More About Advertising Where next in a post-Privacy Sandbox world The Media Leader Mark Zuckerberg to use Meta AI for taking advertising world head-on Interesting Engineering Matty Matheson and Gozney Celebrate 10-Year Partnership in New Summer Advertising Campaign, Cook Different PR Newswire What you get from MAA – and how you can contribute More About Advertising JCDecaux awarded Northern Trains advertising contract following competitive tender - outsmart.org.uk Nigeria: Court Upholds Regulator’s Authority Over Social Media Advertising Broadcast Media Africa AI is coming for advertising... but is it coming for us? 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Revista Merca2.0 WPP eyes India for growth as global revenue faces headwinds Campaign India Snapchat Introduces Sponsored AI Lenses for Advertisers PCMag Middle East Proposed changes to the UK's advertising rule book: launch of public consultation Mishcon de Reya LLP Reddit’s strong revenue forecast signals advertising strength StartupNews.fyi LinkedIn shares advertising revenue with creators in video push StartupNews.fyi Advertising important for the world economy, says WPP CEO Mark Read Business Standard Advertising industry at the cusp of fifth industrial revolution, driven by AI: WPP CEO The Economic Times LinkedIn shares advertising revenue with creators in video push The Economic Times LinkedIn Bets Big on Video to Woo Indian B2B Marketers ET BrandEquity AdTech Platform Thumzup Surges Past 900 Advertisers With 220% Growth Rate | TZUP Stock News Stock Titan Microsoft Bing Advertising Revenue Up 21% Again Search Engine Roundtable NYFAI is here: New York Festivals x LTX Studio ignite the future of AI powered creativity adobo Magazine |
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