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9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers. You must plan ahead. Lead time is not short when using outdoor. The best use of boards is for image building and brand awareness. Billboards are not cost effective for one time only sales or non-repeating special events. Most billboards are sold for a minimum of one month. Using billboards is akin to TV, it can mean you have "arrived" as a formidable business.Billboards are image builders. Painted billboards (Paints) are the oldest form of outdoor advertising. Poster Boards (Paper) may be the best known. We have all seen the billboard guy hanging off the ladder with the swirling wallpaper-like panels being pushed into place with the big glue broom. All the rage now is the use of vinyl on boards. This allows for better color, longer life and very fine graphics. Vinyls are printed with a special printer, not unlike your computer printer (but bigger). Bulletins are the giant boards you often see along Interstates. They can be as big as 20 x 60 feet. Here are BIG Mike's 9 Tips for Better Billboard Advertising. 1 Buy at least a 50 showing (meaning 50% of the population will see it at least once a day) and do it every other month. Many times if the board is not sold after your time runs out, it will remain up for free until replaced. 2 Be sure some if not most of the boards you buy are lighted locations. 3 Choose stand alone rather than stacked boards (if you have a choice). 4 Don't let the billboard salesperson select the locations for you. 5 Buy vinyls instead of paper or paint and bleed the graphic off the edge (so it wraps around the back of the board). Makes your ad look even bigger. 6 Keep the concept short and clever. Offer a solution to their problem, entice them with something new. Avoid same ol' same ol'. 7 Use the rule of never more than 8 words and one picture. Remember, most readers will be zooming by in a car or truck. 8 Don't put your picture on the board. Remember the cardinal rule of sales. It's not all about YOU, it's all about THEM. 9 Make outdoor a budget item and plan in advance. Spend most of your time working on the concept and design, 'cause once it's up there, it can't be changed and will been seen by everybody. For more about advertising get my article "Do Your Radio Ads Work?" Send a blank eMail MailTo:RadioAds@BigIdeasGroup.com �2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net
MORE RESOURCES: Ministers to delay UK junk food advertising ban until next year Financial Times Google Marketing Live 2025: News and Updates Google Blog Expert lifts lid on Maccas nugget claim News.com.au Pepsi, Coke and Snickers: are big advertisers losing the plot? More About Advertising Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome - Search Engine Land German advertising market to grow by 5% in 2025 Broadband TV News EACA Hosts Historic EU Dialogue on Future of Advertising Policy Little Black Book | LBBOnline DfI launches advertisement to warn of danger around buses Department for Infrastructure Uncommon rewinds for Ocado with ‘Life delivered’ More About Advertising Controversial bids for 'hideous' A14 service station advertising signs refused by authority Suffolk News FourLeaf Credit Union Launches First Major Advertising Campaign by Focusing on Really Big Life Moments Marketing Communication News Sony to debut world’s first dynamic eye-responsive advertising display Installation-international My First Year in Advertising: Production Edition Little Black Book | LBBOnline Jung von Matt’s Harry Sandhu: My Top Tips for Cannes More About Advertising How to Get Ahead in Advertising: Monstrous Carbuncle The Criterion Collection At Goafest 2025, Prasanth Kumar Calls on the Advertising Industry to Lead with Purpose, Creativity, and Urgency BW Marketing World Why Brand Advertising Matters For Paid Media Performance Search Engine Journal ASA banned Vodafone ad after EE claimed it was misleading marketing-beat.co.uk Amazon retail media ad revenue to exceed $60bn this year as it becomes a leading platform for full-funnel activation InternetRetailing Mikkelsen pours a traditional AKQA cocktail More About Advertising “Less is More” in ad tech: CNN’s Faisal Karmali on strategic minimalism and future of advertising Adgully.com UK Knowledge Collection | Unfair commercial practices and advertising, and pension reforms Osborne Clarke The ASA bans ad from food supplement company supported by Steven Barlett marketing-beat.co.uk Army sets £18 million recruitment advertising budget UK Defence Journal Comcast Advertising Bows New AI Ad-Creation Platform TVTechnology ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online ASA | CAP Ads pressured to evolve as AI changes Google search ET BrandEquity Annual Report 2024: Transforming our regulation and maintaining trust in advertising - ASA | CAP ASA | CAP Comcast Advertising Introduces New AI Platform to Help Small and Local Businesses Create Cost Effective Commercials in Minutes Business Wire Revisiting ‘Future of News’ one year later: Stagwell investigates news advertising campaigncanada.ca US to demand Google break up its online advertising business Financial Times The FSB told about the recruitment of Russians through advertising ИА Ореанда-Новости Advertising trends shift in Lifestyle & Apparels sector: Report bestmediainfo.com China's Baidu reports first-quarter revenue tops estimates, signalling advertising recovery TradingView Advertising expert lifts lid on McDonald’s nugget claim New York Post Advertising and marketing | UK Regulatory Outlook April 2025 Osborne Clarke Proposed changes to the UK's advertising rule book: launch of public consultation Mishcon de Reya LLP The HFSS brand advertising saga continues Lewis Silkin Get a Taste of What Pork Advertising Can Do Pork Business ASCI calls for regulatory clarity on opinion trading and its advertising Business Standard Truecaller’s new masthead format is clearer point of entry for advertisers: Hemant Arora Exchange4media Meta Will Soon Enable Advertisers To Test Experimental AI Features Social Media Today Researchers can explore 1700 fossil fuel ads through the Oxford Carbon and Climate Advertising Library smithschool.ox.ac.uk Netflix Is Turning Into an Advertising Company New York Magazine |
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