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Write Attention Getting Advertisements
The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. All sales begin with advertisments. To build sales the ad must get the buyer to act. The ad writer must know what he or she wants the buyer to do. All ads are written with a basic formula, which is: 1. Attract the attention of your prospect. 2. Interest your prospect in your product/service. 3. Cause your prospect to "desire" your product. 4. Demand "action" from the prospect. Never forget the basic rules of copywriting. If the ad isn't read, it won't generate a sale. If the ad isn't seen it won't be read. If the ad doesn't command the attention of the reader, it won't be seen! Lastly, longer isn't always better. If you can say what you need to say with fewer words then do so. People are rushed these days and they don't have time to read a long and wordy advertisement. DeAnna Spencer is the editor/publisher of Prospecting and Presents. Subscribers get one free ad per week Subscribe today by visiting http://www.pnewsletter.com MORE RESOURCES: Explainer: The Digital Advertising Disruption Coming for Fashion The Business of Fashion Google Earnings Beat As Internet Search Advertising Growth Tops Estimates Investor's Business Daily Annual Awards 2025 Advertising Shortlist Creative Review Open X enjoys a winning Coca-Cola moment More About Advertising News advertising spend, rate of inflation, interview experiences: 5 interesting stats to start your week Marketing Week WPP and IPG report dismal Q1 2025 More About Advertising Advertising space is now available North Ayrshire Council ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online ASA | CAP Screwfix appoints new agency for advertising overhaul DecisionMarketing BMG – Sr. Manager, Digital Advertising (US) Music Business Worldwide Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem marketech apac TV Advertising Returns to Growth in UK Little Black Book | LBBOnline TV Advertising Market Size & Share | Industry Growth [2032] SkyQuest Technology Consulting Dutch advertising self-regulator partially upholds loot box complaint against My.Games GamesIndustry.biz Meta Begins Advertising On Threads Globally Silicon UK 'I’m Breaking The Silence': The Woman Who Says She Is Exposing Greenwashing in Global Advertising Byline Times How new online casinos are using digital marketing to stand out More About Advertising Experts defend regulation rather than prohibition in debate on advertising by ‘Bets” at the Senate Games Magazine Brasil THE DEEPFAKE Sky News Advertising Going Bonkers VideoAge International Bahrain Duty Free reveals AI-powered multi-location corporate advertising campaign Moodie Davitt Report Auchan Retail Media: The new wave of advertising for brands, powered by data and innovation Romania Insider New client win for advertising agency business-live.co.uk Advertising’s Chronic illness – And The AI Cure AdExchanger The FTC’s New Consumer Protection Chief Plans To Be Objective About Targeted Advertising AdExchanger Scranton Team Wins Award at Advertising Competition University of Scranton Apple has another AI headache — this time with its advertising Business Insider Lessons That Last: Inside the 2025 AAF Advertising Hall of Fame Little Black Book | LBBOnline Shares of Google parent Alphabet jump as advertising growth lifts revenue to over $90B New York Post Drugs stickers shock as QR codes spotted outside schools The Worcester News TelevisaUnivision Q1 Revenue Tumbles On Advertising Downturn, But Streaming Keys Profit Uptick TV News Check JCDecaux UK to provide advertising prize for Havering Small Business of the Year London Borough of Havering TelevisaUnivision Q1 Revenue Tumbles On Advertising Downturn, But Streaming Keys Profit Uptick Deadline Mesmerised and ensnared: the wild west of gambling advertising Greater Govanhill Proposed changes to the UK's advertising rule book: launch of public consultation Mishcon de Reya LLP New study reveals effective strategy to counter gambling advertising Swansea University US advertising group Stagwell plans M&A drive Financial Times Study reveals scale of junk food advertising in UK’s most deprived areas University of Liverpool Researchers can explore 1700 fossil fuel ads through the Oxford Carbon and Climate Advertising Library smithschool.ox.ac.uk ADVERTISING OPPORTUNITIES Cheltenham Town FC Advertising makes you unhappy – by design Funding the Future |
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