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Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. Many people use email in everyday communication. Email is fast and cheap. What would you like more? Many people subscribe to ezines about Internet, Jokes, Tips, Recipes, Horoscopes... Majority of these emails are free and very quality. Advertising and marketing online and offline has at least one thing in common - you have to know your target audience. Market segmentation is very important because you don't want to loose your money sending your ads to someone who has no interest in it. Email advertising and online advertising in general is more effective because there are many state-of-the-art techniques which enable that you track every advertising. Some good services for tracking are: Web Site Tracking Stat Counter http://www.statcounter.com Email Tracking Group Metrics http://www.group-metrics.com In online advertising you can get information where your visitors are coming from, what do they read on your web site, how much is your email newsletter open-ratio, how much is click/thru ratio for every link in your newsletter, also you can get demographic reports about your visitors/subscribers and many other things. Because of that, in online presence you have great options for 1-1 marketing. You can adjust your web site design and content according to your visitor needs. If you advertise on TV or magazines you can't know exactly how many people actually saw your ad. There are some predictions but not that precise, of course. One of the main advantages of offline advertising over online is that people still believe more in what they see on TV than on the Internet. Online promotion has one very big advantage over offline promotion and that is interactivity. In online promotion you can have interactive ads that behave differently based on visitor's behavior. Popular thing in online advertising is making ads like mini home pages. Yahoo! use that technique for advertising their services. ______________________________ Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com ______________________________ NOTE: This article may be used freely in opt-in publications and websites, provided that the resource box is included and the links are active. 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Little Black Book - LBBonline DoorDash announces new retail media advertising exchange Retail Systems Angry parents in Sydney suburb up in arms over 'offensive' posters advertising gay hook-up app Daily Mail M&C Saatchi restructure sees profitability rise by 294% Campaign India Advertising forecast downgraded Moonshot News Tech troubles hit S4 Capital (again) More About Advertising Q4 2024 Publishing and Advertising Revenues WhatTheyThink ASA Publishes Study About In-App Ads That Harmfully Objectify Women Mondaq News Alerts Positivity amplifies advertising performance says Pinterest ChannelX World Ampverse Pulse launches platform enabling advertisers to target mobile and PC gamers Animation Xpress Council introduces new advertising policy banning junk food St Helens Star Politics with Michelle Grattan: It’s on – tracking policies and truth in advertising in the 2025 election The Conversation US advertising group Stagwell plans M&A drive Financial Times PokerStars slots video ruled in breach of UK advertising rules Gaming Intelligence Lana Del Rey’s and Brittany Mahomes’ Skims Posts Scrutinized by National Advertising Division Yahoo Lifestyle UK Understanding Advertising: Context and Concerns - ASA | CAP Advertising Standards Authority InMarket Releases Its "Breakthrough Moments" Leaders of Top-Performing Advertising Campaigns PR Newswire Community Radio: Advertising No-Nos - ASA | CAP Advertising Standards Authority Libsyn Joins Forces with Podcast Heat Network for Exclusive Advertising Partnership Across 12 Popular Podcasts ACCESS Newswire No, the new ChatGPT update won’t replace advertising Fast Company Let’s hear it for audio advertising – the hard-working channel that deserves a seat at every media planning table Performance Marketing World AI Will Help Advertisers and Shoppers Practical Ecommerce Paramount offers exclusive brand partnerships Marketing Beat AI-lluminating the future: How artificial intelligence is changing advertising in India ETBrandEquity Efforts to Weed Out Fake Users for Online Advertisers Fall Short The Wall Street Journal Baidu: AI Ambitions Vs. Advertising Reality - Why The Stock Remains Overvalued (NASDAQ:BIDU) Seeking Alpha AI, advertising, and the policy landscape – CAP proactive monitoring Advertising Standards Authority What can 40 years of data on vacancy advertising costs tell us about labour market equilibrium? Bank Underground Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns MarketingProfs.com Ali Brown to Chair Film Craft Executive Jury at 2025 NY Festivals Advertising Awards Branding in Asia Magazine New study reveals effective strategy to counter gambling advertising Swansea University Bayer’s advertising campaigns focus on patient well-being, innovation, and sustainable practices PharmaLive |
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