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Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. Many people use email in everyday communication. Email is fast and cheap. What would you like more? Many people subscribe to ezines about Internet, Jokes, Tips, Recipes, Horoscopes... Majority of these emails are free and very quality. Advertising and marketing online and offline has at least one thing in common - you have to know your target audience. Market segmentation is very important because you don't want to loose your money sending your ads to someone who has no interest in it. Email advertising and online advertising in general is more effective because there are many state-of-the-art techniques which enable that you track every advertising. Some good services for tracking are: Web Site Tracking Stat Counter http://www.statcounter.com Email Tracking Group Metrics http://www.group-metrics.com In online advertising you can get information where your visitors are coming from, what do they read on your web site, how much is your email newsletter open-ratio, how much is click/thru ratio for every link in your newsletter, also you can get demographic reports about your visitors/subscribers and many other things. Because of that, in online presence you have great options for 1-1 marketing. You can adjust your web site design and content according to your visitor needs. If you advertise on TV or magazines you can't know exactly how many people actually saw your ad. There are some predictions but not that precise, of course. One of the main advantages of offline advertising over online is that people still believe more in what they see on TV than on the Internet. Online promotion has one very big advantage over offline promotion and that is interactivity. In online promotion you can have interactive ads that behave differently based on visitor's behavior. Popular thing in online advertising is making ads like mini home pages. Yahoo! use that technique for advertising their services. ______________________________ Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com ______________________________ NOTE: This article may be used freely in opt-in publications and websites, provided that the resource box is included and the links are active. MORE RESOURCES: Explainer: The Digital Advertising Disruption Coming for Fashion The Business of Fashion Google Earnings Beat As Internet Search Advertising Growth Tops Estimates Investor's Business Daily Annual Awards 2025 Advertising Shortlist Creative Review News advertising spend, rate of inflation, interview experiences: 5 interesting stats to start your week Marketing Week Open X enjoys a winning Coca-Cola moment More About Advertising WPP and IPG report dismal Q1 2025 More About Advertising Advertising space is now available North Ayrshire Council ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online ASA | CAP Screwfix appoints new agency for advertising overhaul DecisionMarketing BMG – Sr. Manager, Digital Advertising (US) Music Business Worldwide Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem marketech apac TV Advertising Returns to Growth in UK Little Black Book | LBBOnline TV Advertising Market Size & Share | Industry Growth [2032] SkyQuest Technology Consulting Dutch advertising self-regulator partially upholds loot box complaint against My.Games GamesIndustry.biz Meta Begins Advertising On Threads Globally Silicon UK 'I’m Breaking The Silence': The Woman Who Says She Is Exposing Greenwashing in Global Advertising Byline Times How new online casinos are using digital marketing to stand out More About Advertising Experts defend regulation rather than prohibition in debate on advertising by ‘Bets” at the Senate Games Magazine Brasil THE DEEPFAKE Sky News Advertising Going Bonkers VideoAge International Bahrain Duty Free reveals AI-powered multi-location corporate advertising campaign Moodie Davitt Report New client win for advertising agency business-live.co.uk Auchan Retail Media: The new wave of advertising for brands, powered by data and innovation Romania Insider Advertising’s Chronic illness – And The AI Cure AdExchanger The FTC’s New Consumer Protection Chief Plans To Be Objective About Targeted Advertising AdExchanger Scranton Team Wins Award at Advertising Competition University of Scranton Apple has another AI headache — this time with its advertising Business Insider Lessons That Last: Inside the 2025 AAF Advertising Hall of Fame Little Black Book | LBBOnline Shares of Google parent Alphabet jump as advertising growth lifts revenue to over $90B New York Post Advertising & Marketing Architecture Today TelevisaUnivision Q1 Revenue Tumbles On Advertising Downturn, But Streaming Keys Profit Uptick TV News Check JCDecaux UK to provide advertising prize for Havering Small Business of the Year London Borough of Havering TelevisaUnivision Q1 Revenue Tumbles On Advertising Downturn, But Streaming Keys Profit Uptick Deadline Mesmerised and ensnared: the wild west of gambling advertising Greater Govanhill Proposed changes to the UK's advertising rule book: launch of public consultation Mishcon de Reya LLP New study reveals effective strategy to counter gambling advertising Swansea University US advertising group Stagwell plans M&A drive Financial Times ADVERTISING OPPORTUNITIES Cheltenham Town FC Study reveals scale of junk food advertising in UK’s most deprived areas University of Liverpool The ICC Advertising and Marketing Communications Code ICC | International Chamber of Commerce OpenAI explores advertising as it steps up revenue drive Financial Times UK government lays regulations and publishes guidance on HFSS advertising restrictions Osborne Clarke A Big Thanks To ATL’s Advertisers Above the Law |
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